Samantha and Nicola Chapman grew up surrounded by makeup. Their aunt was a top makeup artist in London, working with clients like David Bowie and Princess Diana. Their mum was makeup-involved too, always trying out the latest trends and being creative with her looks. As young girls, they experimented on one another, and of course Nic was the test subject, since Sam was the older sister. When it came time to choose their career path, it was clear that makeup artistry was the way to go. They were talented, creative, and keen to follow in the footsteps of their successful aunt. But, most importantly — they were passionate about beauty.
In 2010, when the Pixiwoo® channel had reached around 30,000 subscribers, the idea behind Real Techniques began to formulate. One of the most important things behind makeup artistry is using the right tools, and for many women, they’re not quite sure where to start. The majority have grown up using triangle wedges, eye applicators, powder puffs, and even their fingers to apply makeup. Now that YouTube was coming alive as a way to learn the pro secrets, brushes seemed like the perfect fit. Plus, social media now makes it easier than ever to hear exactly what women are looking for, and to create products that are tailored just for them.
In 2011, the Real Techniques brush collection was launched. Unbelievable brush quality was paired with professional, interesting, fun education from Sam and Nic. The launch day was memorable, as women from around the world started pouring to the website to learn more about this new brand. Fairly quickly, a global community of women who loved makeup began to form. Not only do they have a strong connection to Sam & Nic, but they also connect with one another — piping in on social media to answer questions and give input.
Today, the brand has taken off in the US, UK, and around the world. Sam and Nic continue to grow as top makeup artists, writing columns for national magazines and newspapers, appearing on major network television as beauty experts, and editing their own digital magazine. Through Real Techniques, women everywhere are transforming their makeup routines, and themselves, with the approachable expertise, friendship, and tools from Sam & Nic.
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