Production

Event

Even if it´s just a small gathering or a big launch, an event is the perfect way to get closer to your key persons or to get to know your ambassadors a little bit better. Events are no longer just physical, but with INNOVEDIAS teamed up QR technology we can provide you with the numbers or even give influencers the opportunity to earn comission for their sales throgh QR codes and affiliate marketing. 

Nothing is impossible!

Photo/Video

Let your story come to life with some pictures and videos, and why not create some interesting GIFs? We got all you need from production studio, props, cameras, light to editing programs, but most important of them all, we got the brains and creativity to exceed your expectations.

Podcast

The future of podcasts will be accelerated through music streaming services' entry into the big market and the rapid consumer adoption of smart speakers. Spotify, Pandora, iHeartRadio and others have made podcasts a priority over the last year, promoting shows to millions of users who aren't already into podcasts.

A solid 38% of millennials aged 18-34 listen to podcasts according to Edison Research. Podcasts provides a content type with high engagement and still relatively low competition. While there are around 80 million Facebook business pages, there’s only 700,000 podcasts airing. This number shrinks when you search by topics. There’s only a handful of other podcasts discussing the topics relevant to your business in your market, with hundreds-to-thousands of listeners.

If your podcast airs on the same day each week, listeners will get used to the schedule. They’ll expect and anticipate the release of each podcast episode. Not only does this help build buzz surrounding your show, but it also guarantees that your business’ name stays on the minds of audiences all week long.

Podcasts are the sleeping giant of content types, a unique format to fit into our busy lives…Podcasts require little effort to engage with, on the listener’s behalf. All a podcast listener has to do is hit play and listen. It’s the perfect content type for multi-tasking, which most of us are doing on a constant basis anyways.

The number of podcast listeners is growing. There were 48 million weekly podcast listeners in 2018, according to Statista data. This audience is expected to grow to 115 million by 2021.This is a big turning point for podcasts and an important time period for marketers looking to begin creating a podcast. Now is the time to get started, since more businesses are going to begin creating this content and developing their audiences. Getting into the podcast game now will allow you to beat the crowd and begin developing an audience before the heavier competition sets in.

They establish relationships with the host(s) and want to check back each time there is a new podcast episode. This loyalty also translates to other marketing channels. For example, podcast listeners are 20% more likely to connect with a brand on social media and other platforms. When the podcast is over, audiences will turn to channels to continue the conversations and interact with each other and your business.

Aside from offering customers value, one of the primary reasons that we develop content is to establish credibility and a reputation as a thought leader in the market.

This is a good way to showcase that you provide helpful information and solutions to your audiences questions and problems.

Podcasts easily foster a loyal audiences because they are very interactive. Hosts can create audience polls, competitions, answer questions, and take “calls,” just like a traditional radio show. This helps pull listeners into the show and makes consuming the content feel more like an interactive experience, rather than simply listening to audio. Very few content types offer this level of brand-customer interaction.

Augmented Reality (AR)

You might have tested some of the popular AR filters on Instagram stories? They are no longer only fun for users but also a big opportunity for brands to stand out and get branding at the same time. Some of the most popular recently are Adidias, Kylie Jenner, Gucci, and even Chanel. It doesn't stop there, most recently in Sweden we saw an AR filter from Eldorado who created the quiz "Which Eldorado product am I?"

"As the first food brand in Sweden, Eldorado has launched its own filters on Instagram. In just over a week, over 23,000 people have used the filter "Which product am I?" with over 230,000 views."

- Axfood

Until recently, however, there wasn’t an obvious low-cost, accessible way for many brands to test out AR tech. It’s now easier than ever since Instagram teamed up with Spark AR to open up its AR platform to creators.

This allows any person or brand to use AR technology to create their own Instagram filter. As a brand marketer, you can create your filter and share it on your Instagram Stories or Highlights. Anyone who follows your brand can use the filter themselves and share it on their Stories for their audience. By using your branded filter, your followers become your brand ambassadors. This means limitless reach and a door wide open for engagement.

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