HOW TO HOST AN EVENT FOR MANY PEOPLE IN COVID TIMES

Lifesum wanted to show some love to their ambassadors with a live event and we accepted the challenge. We gathered our team one day in "Hyrstudion" to record two videos, one in Swedish and one in English where the ambassadors and some selected influencers had a "Cook along" - on demand. 

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We filled the send outs with all they needed for the recipe and uploaded the videos on each individual surf tablet. 

 

The send outs were handed out in Sweden, Denmark, Norway, Finland, Germany and USA.

 

Key numbers:

- Reached 2.5+ million people

- 72% posting ratio

- 101 posted stories