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KNOW COSMETICS
KNOW Cosmetics is the brand to help you with the small daily beauty issues, like having your lipstick ruined for a kiss.
Mission:
We identified 12 Swedish beauty/lifestyle influencers with a smaller amount of followers who had a stable loving relationship. We sent out KNOW cosmetics "my lips are sealed" to each one of them on valentines day with a personal note and asked them to kiss their loved one with it to see if the lip products worked. Which it did!
SUMMARY
PACKAGE:
SMALL
NUMBER OF INFLUENCERS:
12
TOTAL AMOUNT OF INSTAGRAM FOLLOWERS:
391 077
RESULT:
31 INSTAGRAM STORYS
POSTING RATIO:
92%
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View our press send out packages
OUTCOME
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Press list
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Design & purchase of supplies
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Packaging & send out
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Tracking & analysis
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Follow-up report
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