KNOW COSMETICS

#KNOWcosmetics

 

BACKGROUND:

KNOW Cosmetics is the brand to help you with the small daily beauty issues, like having your lipstick ruined for a kiss.

SETUP:

We identified 12 Swedish beauty/lifestyle influencers with a smaller amount of followers who had a stable loving relationship. We sent out KNOW cosmetics "my lips are sealed" to each one of them on valentines day with a personal note and asked them to kiss their loved one with it to see if it worked. Which it did!

PACKAGE:
SMALL

NUMBER OF INFLUENCERS:

12

 

TOTAL AMOUNT OF INSTAGRAM FOLLOWERS:

391 077

 

RESULT:

31 INSTAGRAM STORYS

 

POSTING RATIO:

92%

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