BOTANIUM TEAMED UP WITH INNOVEDIA TO ATTRACT A NEW AND BROADER AUDIENCE IN ORDER TO GET MORE PEOPLE TO OPEN UP THEIR EYES FOR BOTAIUM.
HOW TO COMBINE INFLUENCER MARKETING WITH PRESS SEND OUTS
Botanium wanted to reach a lot of people without creating individual campaigns with lots of different Influencers, so we wanted to show how Botanium can cut through the noise by sending out Botanium's products to profiles in a more fun and luxurious way to get an incredibly wide reach.
In this case, we used the powerful tool Influencer Marketing to reach suitable influencers that matched Botanium’s requirements by sending them a generous and beautiful send out
- Reached 1.4+ million people
- 75% posting ratio
- 40 posted stories