HOW TO COMBINE INFLUENCER MARKETING WITH PRESS SEND OUTS

Botanium wanted to reach a lot of people without creating individual campaigns with lots of different Influencers, so we wanted to show how Botanium can cut through the noise by sending out Botanium's products to profiles in a more fun and luxurious way to get an incredibly wide reach.

 

In this case, we used the powerful tool Influencer Marketing to reach suitable influencers that matched Botanium’s requirements by sending them a generous and beautiful send out

 

Key numbers:

- Reached 1.4+ million people

- 75% posting ratio

- 40 posted stories